Attorney General James Uthmeier announced that the Office of Parental Rights has filed a civil enforcement action against Roku, Inc. and its Florida subsidiary. The complaint alleges violations of the Florida Digital Bill of Rights (FDBOR) and the Florida Deceptive and Unfair Trade Practices Act (FDUTPA).
“Florida families deserve to know what is happening with their children’s personal information,” said Attorney General James Uthmeier. “Parents—not technology companies—direct the upbringing of their children. We will hold any company that conceals or exploits that information accountable.”
Roku, which provides a streaming video platform for televisions, is described as the leading distributor of streaming video in the United States, with a reported reach of 145 million people as of 2024.
According to the complaint, Roku allegedly collected, sold, and allowed reidentification of sensitive data from children—including viewing habits and voice recordings—without proper authorization or meaningful notice to families in Florida. The state asserts that these actions violated privacy laws by not obtaining parental consent before processing or selling children’s data. Additionally, it is alleged that Roku misrepresented how effective its privacy controls and opt-out tools were.
The Florida Digital Bill of Rights was established to give consumers, particularly parents, more control over personal data. It requires clear consent before companies can sell or use children’s sensitive information and mandates transparency regarding data collection and sharing practices.
The Attorney General’s office is seeking civil penalties and injunctive relief through this enforcement action. They are also demanding measures to ensure transparent disclosures by Roku, implementation of lawful parental-control mechanisms, and an end to unauthorized sales or processing of children’s data.
This legal action is part of a broader effort by the state to strengthen parental rights and enhance protections for children in digital environments.
